Renter Nation, the country’s fastest growing apartment internet listing service and the nation’s only website focused on the burgeoning renter demographic for direct targeted marketing, has expanded the scope of its “Rentertainment” video and photo platform to include “I Love My Apartment” videos and photos.
Citing the need for apartment communities to not only attract residents but to retain them, Renter Nation’s CEO Bill Deegan said that “I Love My Apartment serves as an excellent way for apartment owners and managers to promote community programs designed to showcase the concierge services and community activities growing in popularity within the multifamily housing industry.”
Mr. Deegan said that apartment owners and managers can, at no charge, upload videos of events taking place at their communities onto Rentertainment. This would include activities such as pool parties, holiday parties, dance and karaoke contests, as well as concierge-sponsored events and, in fact, anything that community management or residents deem to reflect the fun and active lifestyle of their community. “If residents enjoy their community, why not give them the chance to share their experiences? This has a direct positive impact on rental and renewal rates,” Mr. Deegan added.
Renter Nation’s Chief Operating Officer Steve Crawford went on to say trends are emerging in the multifamily industry involving not only greater use of social media but concierge services as well. “Renter Nation’s ‘I Love My Apartment’ not only complements the use of these trends but serves as an excellent way to actively promote an apartment community to a broad, targeted audience. This is especially important to younger renters, the so-called “Gen Y millennials,” Mr. Crawford noted.
Modeled on programs implanted in several successful apartment communities, “I Love My Apartment” takes what works to a higher level. “We provide a nationwide platform that will show renters not only having fun but will contribute to our mission as advocates of the renting lifestyle and promote renting as a positive housing choice,” Mr. Crawford concluded.
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